The #1 Secret of Graphic Design in Microsoft Word

The #1 Secret of Graphic Design in Microsoft Word

There’s no point keeping you in suspense. The top secret trick to getting the best graphic design out of Microsoft word can be summed up in three words: don’t use it! In my line of work I see a lot of publications, signs, brochures, websites and business cards. I can...
5 steps to an effective email call to action

5 steps to an effective email call to action

Your call to action is usually your customer’s first step towards buying, so it’s essential to get it right. Today I share five simple tips to making your CTA work, including one powerful technique that is frequently overlooked. But let’s start with the simplest...
Learn for yourself: Email call to action

Learn for yourself: Email call to action

When people ask me where they can learn about effective email marketing, there is always one source that springs to mind first. You can learn for yourself there too. Where? In your own inbox! Sometimes the best place to get ideas for your marketing endeavour is to...