The overlooked secret to cutting your outsourcing costs

The overlooked secret to cutting your outsourcing costs

The idea of paying someone else to handle your affairs can be a scary thing for small business owners. But today I’ll share a secret to getting quality design work at an affordable price.   Avoid this tragic mistake I’m an infrequent viewer of The People’s Court....
How often should I send my email marketing messages?

How often should I send my email marketing messages?

After the recent post encouraging small business owners to try out online mailing list platforms, I’ve had several people ask the same question – how often should someone post to their mailing list? This week I’ll explore the three possible answers to this common...
Are business cards still relevant in the digital age?

Are business cards still relevant in the digital age?

With business taking place in an ever-more digital world, many small business owners and entrepreneurs ask themselves, “Are business cards obsolete today?” Are they a relic of a bygone era, or do they still serve a solid purpose?   Where do business cards come...
6 ways to increase your social media engagement

6 ways to increase your social media engagement

As a designer, I tend to pay inordinate attention to the little creative details of life that others overlook. A couple of years ago I noticed a subtle change in my supermarket; certain trendy brands were no longer advertising their website on their product labels....