The overlooked secret to cutting your outsourcing costs

The idea of paying someone else to handle your affairs can be a scary thing for small business owners. But today I’ll share a secret to getting quality design work at an affordable price.

How often should I send my email marketing messages?

After the recent post encouraging small business owners to try out online mailing list platforms, I’ve had several people ask the same question – how often should someone post to their mailing list? This week I’ll explore the three possible answers to this common question.

The (true) psychology of colour in social media and marketing

Following on from last week, I take a look at how graphic designers can use colours effectively to boost your brand. Along the way, I’ll also bust some of the common myths you’ve no doubt seen rearing their heads on the internet.

2 literally magical approaches to SEO – can you guess which one is wrong?

On a recent idle surf of the web, I found myself comparing British magicians. I’d like to share two examples of their search engine optimisation strategies. One is great, the other not so much. Can you guess which is which?

Are business cards still relevant in the digital age?

With business taking place in an ever-more digital world, many small business owners and entrepreneurs ask themselves, “Are business cards obsolete today?” Are they a relic of a bygone era, or do they still serve a solid purpose?

6 ways to increase your social media engagement

As a designer, I tend to pay inordinate attention to the little creative details of life that others overlook. A couple of years ago I noticed a subtle change in my supermarket; certain trendy brands were no longer advertising their website on their product labels....

How the craziest picture book you’ll never read can improve your business

Pictures books are generally targeted at children, with friendly text and accompanying illustrations. But what if you took a classic of English literature and re-told the story entirely in pictures? That’s exactly what one bold and determined soul did a few years ago.

Why did my email end up in the junk mail? A guide to spam filters

You’ve worked hard to build a subscriber list with interested readers and potential customers. You’ve spent time and money carefully constructing your email marketing plan, and establishing special offers. The last thing you want is for those precious nuggets of literary craftsmanship to slide silently into your subscriber’s junk mail folder.

Read on for 7 surprising mistakes that can land you on the wrong side of a spam filter.

Customers hate change: The Spotify Logo Saga

You’ve probably been told that people hate change. Last month, music streaming service Spotify proved the axiom by making a minor alteration to their branding. The backlash on social media was surprisingly volatile, taking the organisation by surprise. What is the lesson for emerging businesses?

4 leading email marketing options (with FREE trials)

Doing email marketing campaigns properly involves assessing whether your messages work. This week I examine four of the leading services available online for managing and analysing your campaign.   Why use email marketing software? I recommend using online...

How often should I send my email marketing messages?

After the recent post encouraging small business owners to try out online mailing list platforms, I’ve had several people ask the same question – how often should someone post to their mailing list? This week I’ll explore the three possible answers to this common question.

The (true) psychology of colour in social media and marketing

Following on from last week, I take a look at how graphic designers can use colours effectively to boost your brand. Along the way, I’ll also bust some of the common myths you’ve no doubt seen rearing their heads on the internet.

Are business cards still relevant in the digital age?

With business taking place in an ever-more digital world, many small business owners and entrepreneurs ask themselves, “Are business cards obsolete today?” Are they a relic of a bygone era, or do they still serve a solid purpose?

6 ways to increase your social media engagement

As a designer, I tend to pay inordinate attention to the little creative details of life that others overlook. A couple of years ago I noticed a subtle change in my supermarket; certain trendy brands were no longer advertising their website on their product labels....

Why did my email end up in the junk mail? A guide to spam filters

You’ve worked hard to build a subscriber list with interested readers and potential customers. You’ve spent time and money carefully constructing your email marketing plan, and establishing special offers. The last thing you want is for those precious nuggets of literary craftsmanship to slide silently into your subscriber’s junk mail folder.

Read on for 7 surprising mistakes that can land you on the wrong side of a spam filter.

Customers hate change: The Spotify Logo Saga

You’ve probably been told that people hate change. Last month, music streaming service Spotify proved the axiom by making a minor alteration to their branding. The backlash on social media was surprisingly volatile, taking the organisation by surprise. What is the lesson for emerging businesses?

4 leading email marketing options (with FREE trials)

Doing email marketing campaigns properly involves assessing whether your messages work. This week I examine four of the leading services available online for managing and analysing your campaign.   Why use email marketing software? I recommend using online...

3 more reasons to avoid designing in Word

Last week I talked about why Microsoft Word is not a design program. A few days ago, I was contacted by Kaye, who owns a design and printing business located on the Sunshine Coast in Queensland. She said: “I just read your article about people trying to design in...

Google’s new logo makes me hungry for cookies

The colourful letters of the Google logo have changed their look again, but this time it’s permanent. We look at what’s changed, and why. Does the simplified look bring a sense of freshness and futurism, or is it merely juvenile?