Customers hate change: The Spotify Logo Saga

Customers hate change: The Spotify Logo Saga

You’ve probably been told that people hate change. Recently, music streaming service Spotify proved the axiom by making a minor alteration to their branding. The backlash on social media was surprisingly volatile, taking the organisation by surprise. What is the...
4 leading email marketing options (with FREE trials)

4 leading email marketing options (with FREE trials)

Doing email marketing campaigns properly involves assessing whether your messages work. This week I examine four of the leading services available online for managing and analysing your campaign.   Why use email marketing software? I recommend using online...
3 more reasons to avoid designing in Word

3 more reasons to avoid designing in Word

Last week I talked about why Microsoft Word is not a design program. A few days ago, I was contacted by Kaye, who owns a design and printing business located on the Sunshine Coast in Queensland. She said: “I just read your article about people trying to design in...
Google’s new logo makes me hungry for cookies

Google’s new logo makes me hungry for cookies

The colourful letters of the Google logo have changed their look again, but this time it’s permanent. We look at what’s changed, and why. Does the simplified look bring a sense of freshness and futurism, or is it merely juvenile?   Judging on first impressions My...